Social CEOs Drive Company Visibility | eMarketer

See on Scoop.itPublic Relations & Social PR Insight

As social media tears down the walls between brands and consumers—and puts a premium on visibility and engagement—companies are finding that getting their CEOs out in front of online channels is becoming a more essential part of a brand’s business strategy.


When public relations firm Weber Shandwick looked at the online activity of CEOs from 50 of the world’s largest companies in 2010, only 36% were considered “social”—meaning they engaged on a company website, appeared in a video on the company YouTube channel or had a public and verifiable social network profile or blog. In 2012, when Weber Shandwick studied the same brands, nearly double that percentage were deemed a “social CEO,” at 66%….

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